Dan Pincus brings over ten years of sales, marketing and licensing experience to the agency. In his new role as Group Account Director, Dan will focus on developing innovative strategic marketing programs that help brands engage with consumers in authentic and relevant ways.
Most recently, Dan worked at Iconix Brand Group as Marketing Director for the Starter, Joe Boxer, London Fog, and Ocean Pacific brands. Prior to Iconix Brand Group, he spent time at the National Basketball Association creating new and exciting brand strategies for the league and its various marketing and media partners. At the NBA, Dan was directly involved in the development and execution of the "Where Amazing Happens" campaign that launched before the 2008-09 season, and was also actively engaged with various initiatives for the WNBA and the NBA Development League.
Dan also spent significant time as an employee at Nike Inc. developing successful marketing platforms for brand activation for the Starter and SHAQ/Dunkman brands. Over the past seven years he has negotiated dozens of team and league-wide sponsorship deals, as well as player endorsement contracts with Tony Romo, Jeremy Shockey, Miguel Cabrera, Reggie Miller and Elton Brand. In 2005, he successfully launched Shaquille O'Neal's first ever Game Shoe sold exclusively at Payless ShoeSource.
Dan is a graduate of the University of Maryland with a Bachelor of Science in International Business and currently resides in Hoboken, NJ with his fiancé. In his spare time, Dan is working diligently at lowering his handicap one stroke at a time.
