Caryn Nadler joins STRATEGIC as a proven next-generation marketer, experienced in strategic planning and creative brand marketing for industry leading clients in consumer packaged goods, business, entertainment, fashion, travel and real estate. Throughout her career, Caryn has focused on creating innovative, non-traditional marketing programs, ranging from experiential campaigns to inventive consumer and corporate events, unique partnerships and multi-platform integrated programs launching new products and redefining iconic brands.
Her trademark is developing creative “never been done before” strategic marketing solutions that achieve groundbreaking results...a perfect marriage with the STRATEGIC commitment to take brands new places. Caryn has developed marketing campaigns for blue chip clients including Schieffelin & Somerset, Allied Domecq Wine & Spirits, American Express, M&M Mars, Johnson & Johnson and PepsiCo.
Notable successes include:
--A 2006 Gold Effie Award win for Ouch!; the cultural marketing campaign which increased Tylenol’s market share in the youth market for the first time in over 20 years at Faith Popcorn’s BrainReserve (the top trend-based brand consultancy)
--Successfully leading the co-launch of 141 LIVE, the experiential marketing division of award-winning integrated marketing agency, 141 Worldwide
--Directing marketing and brand development for the high-profile rebuilding of the World Trade Center, 7WTC and the revitalization of Lower Manhattan, for Silverstein Properties
--Key member of the groundbreaking teams credited with redefining the standard in premium nightlife marketing. Lead the trend in culture-based marketing focused on increasing buzz and the spontaneous viral spread of brand messaging by key influential tastemakers / media
Caryn is now challenged with leading the continued development of STRATEGIC’s experiential marketing initiatives while taking a lead in overall agency strategy and development of fully integrated client initiatives that take brands to places they’ve never been.
