The ultra competitive tri-state banking market is one of business’ most crowded landscapes.

Finding ways to stand out with consumers is critical, and Capital One Bank brought this challenge to STRATEGIC.

Our agency didn’t want to simply build brand awareness for Capital One Bank, but wanted to make the brand a star through a strategic alignment with Radio City Music Hall.

NFB took over the marquee presenting sponsor position of the Radio City Christmas Spectacular.

A smart and subtle branded entertainment strategy placed the NFB logo in the show’s opening video and NFB’s signature star on top of the Christmas tree in the opening act.

Even the legendary Rockettes helped us line up strategic programs to achieve business goals.

Consumers were awarded discount tickets offers, small business clients received VIP treatment at the show and NFB employees were treated to an exclusive, private dress rehearsal.

The market was saturated with TV, radio, print, outdoor, and internet advertising featuring a co-branded logo ensuring everyone knew NFB was the presenting sponsor of this iconic holiday tradition.

STRATEGIC helped Capital One Bank capitalize on a rarity in the ultra-competitive New York marketplace— untouched real estate...read more

Capital One Bank Pre Game Live

STRATEGIC helped Capital One Bank capitalize on a rarity in the ultra-competitive New York marketplace—untouched real estate. With the launch of SportsNet NY in April of 2006, the opportunity to partner with an emerging local network in the hottest market in North Fork’s footprint presented itself and STRATEGIC negotiated an agreement with tremendous value for everyone involved. Capital One Bank became the title sponsor of the NY Mets pre-game show, “Capital One Bank Pre-Game Live”, featuring the latest news and information from the clubhouse as well as interviews with the players and coaches. Along with this entitlement, STRATEGIC extended North Fork’s exposure through pre-game spots, features, billboards, drop-ins and promos. In 2007, however, the best possible indication of a great deal was North Fork choosing (at STRATEGIC’s recommendation) to augment the deal with the addition of in-game spots and improved Pre Game Live graphics.