TUMS was looking for an efficient and effective way to reach key Hispanic consumers, and STRATEGIC delivered...

Through a targeted soccer sampling strategy, STRATEGIC partnered with Major League Soccer to deliver TUMS products where soccer fans needed it most – right after their pre-game (sometimes heartburn inducing) rituals.

Reaching targeted consumers meant the STRATEGIC team was criss-crossed the country attending key soccer matches where over 200,000 Hispanic consumers sampled the product.