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 THE HISTORY CHANNELAUTOMANIAC STRATEGIC steered racing fans to The History Channel’s Automaniac program by capitalizing on the power of NASCAR. By branding the Automaniac show on the #23 Mike Skinner car, we reached huge viewing audiences on FOX and NBC and competed for the mindshare of car enthusiasts at historic tracks like The Brickyard in Indianapolis. Off the track, Automaniac’s host Bill Goldberg further heightened interest in the show by making personal appearances at high profile Nextel Cup races. |