MODELL'S SPORTING GOODS

STRATEGIC has been retained by Modell’s Sporting Goods, America’s largest and oldest family-owned and operated sporting goods, footwear and apparel retailer, to evaluate and optimize its existing and future sports sponsorship portfolio.  Modell’s has long been known for their commitment to investing in properties across the professional sports landscape including NFL, MLB, NBA and NHL. 

STRATEGIC will assist in maximizing the impact of its sponsorships to effectively communicate the Modell’s brand message to core consumers and businesses across the Atlantic region.

"We sought out a partner who would truly understand the objectives of our business, supporting our initiatives with a unique, compelling execution plan.  STRATEGIC represents an ideal match for our goals in promoting the Modell's brand through innovative non-traditional marketing," said Modell’s Sporting Goods President, Seth Horowitz.