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Reese's

REESE's Perfect Student Ambassador Program: Marketing for Students by Students
The REESE's and STRATEGIC teams have worked together to develop a unique student run experiential brand campaign, marketed for students by students.  This innovative campaign is executed on the campuses of leading universities across the United States. The Reese’s Perfect Program supports campus culture by partnering with Intramural and University Sports, the Greek System, student-run organizations, dance and musical groups, charities and other campus activities to effectively integrate the Reese's brand into college life. Each program is customized to the individual campus to ensure that it retains the cultural relevance of each specific university. The ambassadors develop “Perfect” branded events, which create new campus trends while increasing brand awareness and sales.



Cacao Reserve

STRATEGIC has launched the Cacao Reserve by Hershey’s brand experience enabling consumers to explore a new world of premium chocolate through a dynamic mix of events, parties, and sampling programs.



Really NUTS!

The Hershey Company threw our agency a curve ball… the challenge? Reinvent the relationship between baseball fans and their beloved bag of peanuts. We turned this century-old tradition upside down for the brand launch of Really NUTS!™; a line of great tasting snack nuts and trail mix.

A branded section in stadiums featured face painting fans that were “really nuts” for the game. The stadium vendors selling Hershey product were also pulled into the action with a Really NUTS!™ bag–tossing contest – putting their accuracy and distance skills to the test.

STRATEGIC brought in John Kruk, former big-league All-Star and ESPN personality as the program spokesperson to help reward wacky fans and vendors with a trip to the Texas League All-Star Game.

In all the craziness we never lost sight of our goal—to drive sales.

We achieved incremental distribution for Really NUTS!™ at 17 ballparks across the Southeast.

A ticket redemption program using the Really NUTS!™ wrappers proved to be a useful tool helping Hershey’s® sales force impact key retail partners.


Pelon Pelo Rico
STRATEGIC has launched an integrated marketing program for Pelon Pelo Rico leveraging the sport of soccer to promote the brand in the U.S. and drive sales at retail.