The SEC championship provided the perfect environment to showcase this 100 year-old brand.
From tickets to the championship game, to sampling at our brand experience, to brunch with former SEC legends, our consumers, retailers and the GSK sales force all derived value from – and experienced the passion of - Football in The South.

This coming year, BC Powder will engage in a deeper level of activation with target SEC schools; check back for future updates to see how this brand will go places it has never been in 2007. Click here to read more...

TUMS was looking for an efficient and effective way to reach key Hispanic consumers, and STRATEGIC delivered...

Through a targeted soccer sampling strategy, STRATEGIC partnered with Major League Soccer to deliver TUMS products where soccer fans needed it most – right after their pre-game (sometimes heartburn inducing) rituals.

Reaching targeted consumers meant the STRATEGIC team was traveling across the country attending key soccer matches where over 200,000 Hispanic consumers sampled the product.

Educating the public while also providing an experience that draws people into a unique brand engagement is a difficult challenge. Even more daunting is when the brand (GlaxoSmithKline’s Abreva) deals in sensitive and personal subject matters such as cold sores. To reach the Abreva target of women ages 25-54, STRATEGIC negotiated and managed a national promotional platform involving LPGA golfer Michelle Redman. Consumers won a round of golf with Michelle as well as the opportunity to sink a hole-in-one for $1,000,000.

STRATEGIC managed all aspects of Michelle Redman’s involvement including her appearances, a branded patch on her shirt, and the “heal your swing” clinics conducted to give important partners a unique experience. Key retailers participating in the promotion included Kroger, Safeway, ShopRite, Publix, Wegmans, Brooks Pharmacy, SaveMart, Longs Drugs and Meijer.

Breathe Right kicks off NFL program