BC Powder, in conjunction with their Southeast Conference sponsorship has partnered with the University of Alabama, University of Georgia, Louisiana State University, University of South Carolina and University of Tennessee as the Official Pain Reliever of their respective football teams.  The speed, strength and heritage of BC Powder align flawlessly with the characteristics of SEC football.  In deepening the relationship with the SEC, BC Powder users will now have the chance to win insider access and premiere tickets to watch their favorite SEC football rivalries.   In addition to the traditional sponsorship activation, the BC Mobile Marketing Team will be making stops throughout the marketplace all Fall so keep your eye out for the BC wrapped SUV at local retail outlets.